These are exciting times in the United States for people who are cannabis enthusiasts as all over the United States. Even though cannabis is still illegal federally, it seems like more states are adding themselves to the list of legal states. It almost seems as if federal legalization is all but inevitable with the way things are going.
Right now is a great time to get into the multi-billion-dollar cannabis industry. It isn’t yet over-saturated, meaning this is probably the best chance you’ll have at becoming an industry titan. Starting an online cannabusiness is one of the best ways to create a niche for yourself and build your customer base. Continue reading to learn some tips that will help you to launch your online cannabis store.
First things first—you need a website.
As you can imagine, the most important part of building an online store is building a website. After all, your website is to your online store what your building is for your brick-and-mortar location, which means you need to build a strong infrastructure to support your online store.
Sites like Wix and GoDaddy make it cheap and easy to build a great and secure website that’s eCommerce ready. The key to building a great site is to build around your cannabis brand.
Whether you plan to sell cannabis seeds, vape cartridges, joints, pre roll tubes, or tinctures, you need a website that speaks volumes about your cannabis brand while at the same time speaking directly to the needs of potential customers.
If web design isn’t your forte, you should consider hiring a professional to build a site for you. After all, this is your business we’re talking about here, so you can’t afford to leave anything to chance.
You need a network capable of handling your operation.
If you’re planning on launching an eCommerce store for your cannabis products, you’re going to need a powerful network that can handle your website. The last thing you want is to miss out on customers because your system keeps crashing. Even though building a robust enterprise network is costly, it will be well worth the investment in the form of the customers you don’t lose due to your website being on the fritz.
SilMicro is one of the leading providers of enterprise-level wifi and network solutions in the United States. Their track record of success helping eCommerce businesses to achieve their goals means they know what it takes to support an eCommerce infrastructure. By all means, you should always shop around before choosing a service for your business, but Sil Micro is a great place to start.
Doing your own labels and packaging could save you a fortune on overhead costs.
Branding is everything for startups, and if you want to make an impact on the cannabis industry, handling your own labels and packaging is a great place to start. The design of your labels is more important than you might realize. People shop with their eyes first, and if your joints, tinctures, and cannabis accessories pass the eye test, they could fly off your shelves.
You shouldn’t underestimate the power of packaging to swoon customers. If you sell pre-roll joints, you have to consider what type of packaging you want your products to sit in. Shrink sleeves and roll tubes with your custom container on them could do wonders to enhance your company’s brand awareness.
You need a delivery system.
The best thing about online shopping is that you can purchase almost anything you want from anywhere in the world and have it delivered to your front door. However, being that marijuana products are still illegal at the federal level, you can’t ship products across state lines, and you can’t exactly deliver your pre-roll joints via the USPS.
Your best bet is to try to find a local delivery company that’s willing to ship for you, which shouldn’t be hard. As long as your state laws permit the sale and use of cannabis products, you can ship all over your city and state.